Our Story
LocoLuxury: Where Travel Meets Intention
Born from a belief that luxury travel should be more than beautiful spaces, it should be unforgettable moments, seamless experiences, and deep connection to place. Founded by entrepreneurs with roots in hospitality and real estate, we set out to bridge the gap between five-star service and the freedom of private villa living.
Based in Tulum, we manage a curated collection of exclusive, design-forward villas for groups, each one a one-of-a-kind home brought to life by over 50 full-time staff across 12 properties. From private chefs and villa hosts to maintenance, security, and a dedicated concierge team, we deliver a hotel-level experience within the privacy of a home.
We’re not just reimagining where people stay, we’re striving to redefine how they travel. And we’re just getting started. From Tulum to the world, LocoLuxury is building the future of elevated group travel, one unforgettable escape at a time.
MEET THE TEAM
Nicolas Dubeau
Co-Founder
Alex Vilera
Co-Founder
Melinda Naylor
COO & Partner
VILLA OPERATIONS
LEADERSHIP
Juan Riviera
Director, Operations
Fredy Araujo
Sofia Poot
Operations Manager
Housekeeping Manager
GUEST EXPERIENCE
Concierge
Concierge
Ynes Bounabi
Partnerships Specialist
Mariana Velazquez
Iñaki Ayvar
Melinda Naylor
Kaitlyn McLennaghan
Edna Huendling
SALES
OTA Specialist
Direct Booking Specialist
MARKETING
Manager, Marketing
CORPORATE
Victoria Garcia
Mariana Lopez
Assistant to the COO
Communication Specialist
Salvador Torres
Enrique Gómez
Maintenance Supervisor
Maintenance Manager
Victor Bovet
Director, Sales
Carolina Marini
Brenda Pana
Alexandra Jones
Content Creator
Community Manager
Roberto Proo
Agostina Rojo
Accounting & HR Admin
Manager, Accounting

