Our Story

LocoLuxury: Where Travel Meets Intention

Born from a belief that luxury travel should be more than beautiful spaces, it should be unforgettable moments, seamless experiences, and deep connection to place. Founded by entrepreneurs with roots in hospitality and real estate, we set out to bridge the gap between five-star service and the freedom of private villa living.

Based in Tulum, we manage a curated collection of exclusive, design-forward villas for groups, each one a one-of-a-kind home brought to life by over 50 full-time staff across 12 properties. From private chefs and villa hosts to maintenance, security, and a dedicated concierge team, we deliver a hotel-level experience within the privacy of a home.

We’re not just reimagining where people stay, we’re striving to redefine how they travel. And we’re just getting started. From Tulum to the world, LocoLuxury is building the future of elevated group travel, one unforgettable escape at a time.

MEET THE TEAM

Nicolas Dubeau

Co-Founder

Alex Vilera

Co-Founder

Melinda Naylor

COO & Partner

VILLA OPERATIONS

LEADERSHIP

Juan Riviera

Director, Operations

Fredy Araujo

Sofia Poot

Operations Manager

Housekeeping Manager

GUEST EXPERIENCE

Concierge

Concierge

Ynes Bounabi

Partnerships Specialist

Mariana Velazquez

Iñaki Ayvar

Melinda Naylor

Kaitlyn McLennaghan

Edna Huendling

SALES

OTA Specialist

Direct Booking Specialist

MARKETING

Manager, Marketing

CORPORATE

Victoria Garcia

Mariana Lopez

Assistant to the COO

Communication Specialist

Salvador Torres

Enrique Gómez

Maintenance Supervisor

Maintenance Manager

Victor Bovet

Director, Sales

Carolina Marini

Brenda Pana

Alexandra Jones

Content Creator

Community Manager

Roberto Proo

Agostina Rojo

Accounting & HR Admin

Manager, Accounting